VICTORIA’S SECRET- ITS ALL ABOUT THE ANGELS

The most awaited fashion show of the year is finally here and the time had come for the a  for the Angels to spread their Wings once again.  The Victoria Secret  Fashion Show 2015 aired on December 8th one CBS, mesmerizing people all over the world.  Though Victoria’s Secret is a lingerie brand, it is mostly know for its fashion show the models / angels for wearing them.		This shift in focus from the lingerie to the Models began in 1997 when Victoria Secret launched one of its lingerie lines called the Angels.  The original Angels were supermodels Helena Christensen, Tyra Banks, Daniela Pestora, Karan Murder & Stephanie Seymour.  That line &  the commercial they featured in was such a success that these models became spokesmodel of the brand & came to be termed as “Angels”.
But who would have thought a guy once embarrassed to buy lingerie for his wife once will now be the owner of the biggest lingerie company ever. Roy Raymond, along with his wife Gaye, Opened his first store in Stanford shopping centre in California after doing eight years of research on lingerie market and borrowing money from bank and parents.  Founded on june 12 , 1977, the Victoria Secret brand went from being comforting to a luxury brand over the years.		The company started using these angels as a marketing tool and were sent out on tours around U.S. called the Angels Across America. Not only that, these Angels were voted amongst the most beautiful women in the world by many magazines.  They even achieved their own star at the Hollywood  Walk of Fame.  Since then these models having mostly out on tours to promote the brand such as Bombshell Tour & Swim Tour etc. They were heavily featured on media and as a result these Angels became way more famous than what the brand is all about – Lingerie.
Every year when the annual Victoria’s Secret fashion show is aired on T.V. around December, me & my mother are the only ones watch it with full concentration.  While former its mostly the models than the lingerie they for me its their glamour.  Years went by, and the change I noticed in the fashion show is that the brand’s focus shifted from the lingerie to it models or as they call them “Angels”.  During the event, they showcased the world’s most expensive bra with 3200 gems on it.  But  sadly during the event, the shine of the bra was outshown by seasoned angel Lily Aldridge.		They sure know how to use the best things present on earth and use them commercially to promote their brand.  Nowadays women around the world desire to achieve the Victoria Secret angel figure more that the lingerie.  The is what makes me a little bothered sometimes.  But what the heck! This is what the multi billionaire fashion is all about – outerbeauty.